Since its launch in 2006, HubSpot has become one of today's most popular business technology solutions. HubSpot brings together a myriad of data for clients, from lead generation to sales follow-ups, in one easily accessed location. Organizations can use HubSpot to analyze client data, respond quickly to customer interactions, build your website, integrate other applications within their tech stack and support the design and execution of marketing strategies.
iuvo Technologies can help you get the most from HubSpot and all its functionalities–across the Sales, Marketing, Customer Service, Operations, and Content Management Hubs–to empower your company’s growth and optimize your tech stack.
HubSpot is a cloud-based customer relationship management platform. Teams typically use HubSpot to help them capture lead information, track sales and marketing performance, tie data together from multiple sources, implement a highly trackable website, boost return on investment, as a customer service platform and to optimize inbound marketing. iuvo Technologies can help you ensure your HubSpot implementation is successful so you can manage your entire sales and marketing operations more efficiently.
Originally the purview of the inbound marketing team, HubSpot has become a powerful tool to move towards a RevOps methodology for businesses. The RevOps approach brings all of the go-to-market units at a company together into a single growth strategy. In this holistic methodology, marketing, service, finance and sales collaborate on the same plan, often using HubSpot to streamline and energize the process.
One way HubSpot simplifies workflow is through automation. Marketers can create personalized prospect engagement workflows that use content views, web page visits or form submissions. Users draft automated responses for a range of prospect interactions and can include notifications to promote best practices for the subsequent stages of the sales pipeline.
Partnering with iuvo Technologies to integrate HubSpot with your business's technology stack can yield substantial advantages. HubSpot renders all communication between you and your clients more efficient and effective. For example:
The original HubSpot software is a complete CRM with a Marketing Hub, Sales Hub, Operations Hub, CMS Hub, and Service Hub. The system is cloud-based, which affords additional storage for digital files. With so many capabilities, many organizations choose to work with a partner like iuvo Technologies, to ensure they’re getting the most out of their investment, and help them achieve key goals.
Furthermore, the numerous integrations available allow companies to reduce their reliance on or eliminate other technology tools from their communication, marketing and sales systems, saving money and training time. Fewer applications to manage means fewer cross-team errors, too. Streamlined HubSpot workflows remove silos between teams for increased productivity and a faster path to the market.
Essentially, HubSpot does everything that a business needs in the digital space, making processes more efficient, reducing overall cost, and making the connection between company and customer that much more successful. By using the platform to find leads, convert them, then work with them in one place, you’re removing a lot of the middle processes that can slow efforts. Your ability to access a single source of record data is unmatched.
If a company already works with other tools and CRMs and doesn’t want to start completely from scratch, HubSpot integrates seamlessly with these tools to ensure highest efficiency. Here are a few examples of tools that HubSpot integrates with:
Many organizations consider the qualities of the HubSpot CRM system against that of Salesforce and other popular CRM platforms. What does HubSpot do that the others don't, and which design will best serve my specific organization's needs?
A significant selling point for HubSpot is its attractive pricing model. For example, if you have 50 users in HubSpot, and a full complement of tools, the cost would be about $75,000 per year. A similar setup demands over $230,000 for the use of Salesforce. HubSpot's price includes all required functionality upon implementation or migration, while Salesforce charges additional fees for crucial features such as reporting visibility for executives and a shared inbox.
Additionally, the implementation for HubSpot is more straightforward than that of Salesforce: Businesses can implement HubSpot almost immediately, whereas Salesforce has an extended, complex implementation process. HubSpot operates from a single platform, while Salesforce's multiple cloud-based platforms require over 20 hours to deploy. Finally, HubSpot can connect to other tools easily, making it the powerful centerpiece of your sales and marketing workflow.
In terms of success rates and failure rates of HubSpot, here are a few stats:
HubSpot's all-in-one platform incorporates tools to empower your marketing, sales, and customer service department to react quickly and adapt to changes. You want an agile and flexible response from all of your teams so that they can create powerful targeted campaigns and resolve customer concerns more quickly. Your teams will appreciate the easy-to-learn features and ability to funnel marketing, sales and finance from lead to close, all within one program.
HubSpot also features courses and certifications to increase your company’s marketability and knowledge in a variety of subjects including:
With HubSpot as your coordinated marketing, sales and CRM technology stack, you can seamlessly integrate the other tools your business needs, even as the business climate is constantly changing. You can mix and match your preferred communication programs, such as Outlook or Slack, Google products, service apps like Zendesk (or use HubSpot’s on service hub!) and social media platforms like LinkedIn, Facebook and Twitter.
In transitioning to HubSpot, your IT support can more efficiently collaborate and communicate with the other newly aligned departments, especially those organizations working in an agile environment. With everyone operating within the same system, updates and changes to workflows are more manageable, and can help boost overall productivity.
iuvo Technologies collaborates with businesses in the Greater Boston Area, Southern New Hampshire, San Jose, and Raleigh/Durham to build robust information technology stacks and help them achieve their strategic goals, but since HubSpot is cloud-based, our services and support can extend nationwide.
We provide white-glove support for implementing and maintaining solutions such as HubSpot, Microsoft, AWS and more. Much like our IT services, we can collaborate with you to support your strategy, or we can act as an extension of your marketing, web development or sales teams and manage your company’s work for you. We’re happy to help your business grow in all areas of your client management, such as:
If you want to get the most from HubSpot and other marketing tools, you need a reliable, credible and savvy team that can help you stay up to date with new changes. When you partner with iuvo Technologies, you can rest assured that your business will always have the tools and the support it needs to thrive.
Contact us today to learn more about HubSpot implementation or migration for your organization
iuvo Technologies’ understands the unique requirements of your business, whether they're around IT or sales and marketing. It shows in the work we do for clients and the value we add to their businesses. With our expansive knowledge and unique approach to IT, we can help you implement HubSpot and align sales and marketing for improved lead capture, customer service, and more.
